Sales Manager

Overview

Responsibilities:

• Identify listening mechanisms for former, existing, and potential students and stakeholders (parents, community)
• Gather voice of the customer (VOC ) data (focus groups, surveys, etc.)
• Disaggregate and analyze VOC dataAnalyze feedback of customer needs and requirements
• Identify student and stakeholder marketing strategies
• Monitor quality of student and stakeholder marketing strategies
• Evaluate quality of student and stakeholder marketing strategies
• Develop strategies to acquire and retain students and stakeholders
• Gather and solicit students and stakeholder feedback on educational and support services
• Analyze educational and support services satisfaction data and identify improvement and innovation opportunities
• Report student and stakeholder feedback on educational and support services
• Solicit stakeholder feedback on complaint handling and resolution
• Perform customer and market intelligence analysis
• Develop consumer/shopper market insight and identify trendsIdentify market segments
• Analyze market and industry trends
• Analyze competing organizations, competitive/substitute products/services
• Evaluate existing products/services
• Assess internal and external business environment
• Define offering and customer value proposition
• Define pricing strategy
• Develop and manage brands
• Analyze and manage channel performance
• Establish channel-specific metrics and targets
• Monitor and report performance
• Monitor and report events influencing factors
• Analyze performance
• Develop plan for improvements
• Develop marketing communication strategy
• Develop customer communication calendar
• Define public relations (PR) strategy
• Define direct marketing strategy
• Define internal marketing communication strategy
• Identify new media for marketing communication
• Define new media communication strategy
• Define communication guidelines and mechanisms
• Establish goals, objectives, and metrics for products/services by channel/segment
• Manage product marketing content
• Manage product images
• Manage product copy
• Establish marketing budgets
• Confirm marketing alignment to business strategy
• Determine costs of marketing
• Create marketing budget
• Determine projected ROI for marketing investment
• Design and execute brand and product marketing programs
• Define advertising media objectives and strategy
• Develop and execute other marketing campaigns/programs
• Assess brand/product marketing plan performance
• Design preliminary sales collateral, point-of-sale (POS) and promotion prototypes
• Engage third-party advertising agency
• Engage media provider
• Align marketing programs with consumer service strategy
• Develop product sales projection
• Plan preliminary media buys (print, television, radio)
• Develop and execute advertising
• Create and release final advertising
• Develop and manage promotional activities
• Define promotional concepts and objectives
• Develop marketing messages
• Define target audience
• Plan and test promotional activities
• Execute promotional activities
• Evaluate promotional performance metrics
• Refine promotional performance metricsIncorporate learning into future/planned consumer promotions
• Manage trade show pricing, promotions and allowances
• Develop customer trade investment plan
• Approve investment plan
• Execute investment plan
• Manage payments and deductions
• Evaluate and manage event performance
• Analyze customer profitability
• Analyze and respond to customer insight
• Monitor and respond to social media activity
• Analyze customer website activity
• Analyze customer purchase patterns
• Develop business rules to provide personalized offers
• Monitor effectiveness of personalized offers and adjust offers accordingly
• Develop sales forecast
• Gather current and historic order information
• Analyze sales trends and patterns
• Generate sales forecast
• Analyze point of sales (POS) data and market/competitive information
• Analyze historical and planned promotions and events
• Establish sales goals and measures
• Establish customer management goals, and strategies
• Establish customer management measures
•  Manage leads/opportunitiesIdentify potential customers
• Identify/receive leads/opportunities
• Validate and qualify leads/opportunities
• Match opportunities to business strategy
• Develop opportunity win plans
• Manage opportunity pipeline
• Determine sales resource allocation
• Manage customer sales calls
• Manage customer meetings/workshops
• Manage customers and accounts
• Select key customers/accounts
• Develop sales/key account plan
• Manage sales/key account plan
• Develop sales communication plan
• Establish customer terms and conditions
• Manage customer relationships
• Manage customer master data
• Collect and merge internal and third-party customer information

Tagged as: education counsellor, humas, marketing, pemasaran, sales