Marketing and Communications Director

Overview

Responsibilities:

• Develop and implement an integrated communications strategy that supports school mission, vision, and strategic priorities
• Craft and manage key messaging, speechwriting, and talking points for the Head of School and senior leaders
• Advise the Head of School and Leadership Team on internal and external communications strategy, positioning, and messaging
• Oversee internal communications, ensuring consistent voice and clarity in all faculty, staff, and parent messaging
• Build brand cohesion across divisions and departments through guidelines, tools, and training
• Oversee development of the schoolwide communications calendar, messaging framework, and campaign plans
• Monitor trends and emerging issues in communications and marketing to inform best practices and innovation
• Lead the development and execution of a robust, data-informed marketing strategy that advances the JIS brand and institutional priorities
• Create integrated marketing campaigns to promote the school’s programs, values, and global reputation
• Ensure consistency in messaging and visual identity across all platforms and materials
• Produce compelling multimedia content that highlights JIS programs, people, and campus life
• Analyze marketing performance data to refine messaging, optimize channels, and improve ROI
• Monitor market trends, competitor positioning, and digital analytics to continuously improve messaging and targeting
• Oversee the School’s digital presence, including website, social media, email newsletters, video storytelling, and search visibility
• Lead a team of writers, designers, and photographers/videographers to create compelling and mission-aligned content
• Ensure consistency in branding, tone, and visual identity across all platforms and publications
• Monitor and respond to digital engagement, maintaining JIS’s reputation and visibility in local and international contexts
• Provide quality control for all public-facing materials, ensuring professional presentation and mission alignment
• Lead content planning and production of school-wide publications, including annual reports, viewbooks, handbooks, and promotional brochures
• Oversee editing, formatting, and approval workflows to ensure editorial accuracy, consistency, and compliance with brand standards
• Coordinate photo and video documentation of school life, events, and initiatives
• Manage editorial calendars in partnership with divisional leaders
• Serve as liaison to media outlets and community organizations, building strategic partnerships to enhance visibility
• Prepare and disseminate press releases, media kits, and feature stories
• Monitor media coverage and public sentiment related to JIS, advising on reputation management strategies
• Cultivate proactive media outreach opportunities to elevate JIS’s thought leadership and initiatives
• Manage internal communications for faculty, staff, and parents to ensure transparency, alignment, and community connection
• Manage and coordinate external divisional communications, in collaboration with principals
• Provide tools, templates, and training to school staff to ensure clarity, consistency, and alignment in schoolwide communications
• Support the implementation of crisis communications in coordination with the Head of School and Risk Management Advisor
• Ensure all communications adhere to JIS policies on data privacy, safeguarding, and cultural sensitivity
• Develop and regularly update crisis communication protocols and scenario-based messaging templates to ensure rapid and coordinated response
• Maintain confidentiality of sensitive materials and information
• Collaborate with the Admissions Office to generate and nurture prospective family leads through digital marketing, print materials, events, and media outreach
• Support the development of tailored communications for different admissions audiences
• Ensure Admissions materials align with overall branding and messaging strategies
• Partner with the Advancement Office to ensure communications are strategic and brand-aligned
• Develop and implement communications strategies that increase engagement and amplify the JIS brand with alumni, faculty, staff, parents, and institutional partners both locally and internationally
• Highlight community contributions and successes through storytelling, campaigns, and events to deepen stakeholder connection and promote ongoing involvement with the school
• Supervise the Communications Office team, including professional growth, workflows, and performance management
• Collaborate with other offices such as Admissions, Advancement, divisional principals, and parent associations to ensure messaging consistency
• Represent the School at internal and external events as needed, strengthening community partnerships and networks
• Manage the communications and marketing budget, including vendor selection and procurement processes
• Embrace and promote the JIS Learning Dispositions: Resilience, Resourcefulness, Relating, and Reflecting
• Perform other related duties as assigned by the Head of School

Requirements:

• Minimum Master’s degree in a relevant field such as Communications, Marketing, Public Relations, or a related field
• Minimum five years of experience in strategic communications and marketing leadership, preferably in an international school or nonprofit environment
• Demonstrated expertise in brand strategy, digital marketing, campaign development, and audience engagement
• Proven success in enrollment marketing, lead generation, and community outreach initiatives
• Exceptional verbal and written communication skills in English; fluency in Bahasa Indonesia is an advantage
• Strong skills in media relations, public speaking, and crisis communication
• Demonstrated ability to lead creative teams and manage designers, writers, and external vendors across multiple disciplines (design, media, digital, publications)
• Proficiency with content management systems, digital analytics tools, email marketing platforms, and social media management systems
• High level of cultural competency, interpersonal sensitivity, and leadership integrity
• Strong organizational ability and demonstrated success managing complex projects with multiple stakeholders
• Availability to work flexible hours, including evenings and weekends, to support school events and time-sensitive media needs
• A clear commitment to child safeguarding, equity, and intercultural understanding

Tagged as: communication, hubungan masyarakat, humas, marcomm, marketing, pemasaran

Salary