Marketing and Admission Officer (International School)

Overview

Responsibilities:

• Marketing & Communications: Assist in the execution of marketing plans and campaigns to promote the school’s brand and offerings
• Create and manage promotional content across digital and traditional media
• Coordinate with designers, printers, and vendors for the production of marketing collateral (brochures, flyers, banners, etc.)
• Support the organisation of Open Days, school tours, webinars, and events
• Maintain and update school marketing materials to ensure brand consistency
• Social Media ManagementPlan, create, and schedule engaging content for all school social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Monitor social media performance, respond to inquiries, and engage with followers in a timely manner
• Track analytics to optimize reach, engagement, and conversion
• Collaborate with internal teams (academic, leadership, events) for content contributions
• Ensure social media content reflects the values and excellence of Regality Academy
• Admissions & Lead ManagementAct as the first point of contact for prospective families, handling inquiries via email, phone, social media, and in person
• Conduct campus tours with warmth and professionalism
• Guide families through the admissions process including application submission, document collection, assessments, and offer issuance
• Maintain accurate records of all inquiries, leads, and follow-ups using CRM or internal systems
• Provide timely responses and follow-up to ensure high conversion from inquiry to enrolment
• Customer ExperienceEnsure all prospective families have a positive, informative, and welcoming experience
• Gather and report feedback from families to continuously improve the admissions process
• Build rapport with parents and act as a supportive liaison during onboarding
• Reporting & AnalysisProvide weekly and monthly reports on lead generation, conversion, event outcomes, and social media performance
• Contribute ideas for marketing and enrolment strategy improvements based on data insights

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• Minimum 1–2 years of experience in marketing, customer service, or school admissions
• Experience in social media content creation and platform management (preferred)
• Familiarity with CRM systems and digital analytics tools is a plus
• Strong communication and interpersonal skills (in Bahasa Indonesia and English)
• Creative thinker with an eye for detail and design
• Social media savvy with understanding of trends and audience engagement
• Excellent organisational and time management skills
• Able to work independently and as part of a dynamic team
• Passionate about education and the school ’s mission

Tagged as: hubungan masyarakat, humas, marketing, pemasaran

Salary